Welcome to amw tech

Who We Are

Adtech fanatics

With the meteoric rise of the UGC platforms, online video advertising should be your most powerful tool, yet many businesses miss this opportunity.AMW Tech is a web application for ad buyers, media agencies and medium sized companies and brands. We use AI and ML to help clients understand their audience and hyper personalize their online video advertising. With AMW, your campaign is monitored and refined 24/7 to optimize your ad spend and accurately target your audience.Unlike our competitors and UGC platforms, we gather data ethically and without the use of third party cookies, respecting consumer privacy and ultimately protecting brand reputation.

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WHO we are

Advertising and technology experts

Our team carries the fire power that makes our company work. We have extensive experience in the advertising space of over 15 years with specialities in commercial and online branded content. Working with some of the world’s biggest companies and agencies such as Google and McDonald’s and through this advising on numerous online advertising campaigns to maximise ad spend.On the technology side we have over 20 years experience in the sector with a laser focus on AI and ML. The work done has seen our team design and develop core governmental infrastructures in the education and financial sectors as well as working with large corporations such as Accenture.

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Where are you going wrong?

You need to better understand your audience

We have a fallen into a place where we can and should effectively target our audiences accurately but this has failed leading to horrific statistics from users:96% of users do not trust ads.
82% of users see no benefit to their data being tracked.
69% of U.S. adults said they think ads on streaming services are repetitive; 79% are bothered by that experience.
67% of US Internet users think that the quality of advertising on the web has either declined or stayed the same in recent years.Our technology has been designed to not only accurately target your audience but by in doing so, we are able to bring back good brand reputation and protection.

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Secret Sauce No. 1

Artificial Intelligence

Artificial Intelligence is the first key for better audience targeting and making your ad spend go further. Using our AI you are able to:Get hyper personalization on your video advertising content.Understand your customer segment in more depth than ever before.Get real time AI driven analytics to help get the most out of your ad spend.

Secret Sauce no. 2

Machine
learning

Machine Learning is the second key to successful targeting and healthier ad spend. With our ML technology you are able to:Granulize your audience during your campaign.Eliminate underperforming metrics.Move ad spend into good performing audiences.

Refinement in campaigns is key

How does the refinement work within the campaign?

Most businesses allocate ad spend by specific audiences within the confines of segmentation provided by the specific medium. These are often particularly generic with gender, age, geographic region, and interest (as defined by the platform).Our focus is on continuous refinement and monitoring of these parameters to identify tighter micro-audiences within which engagement cost is reduced as a result of higher engagement rates.These micro-audiences are monitored for effectiveness, with lower performing audiences dropped and higher performing audiences segregated further.The objective is to create a list of 20-100 high performing audience segments which outperform the original benchmark or customer provided audience specification. It is also expected that new audience segments outside of the original customer provided starting point are uncovered.

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Outdoing the ucg platforms

Why use AMW Tech than going directly to the UGC platforms

There is no hiding the meteoric rise of the user generated content platforms but even sophisticated marketing teams struggle with defining granular, let alone optimised, audiences. Using a range of techniques, datasets, AI and ML AMW Tech is able to automate to levels of granularity that would not be viable to construct manually, whether available on the platform or not.

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privacy is king

we do not use third party cookies

We do not focus on collecting an individual’s browsing history. There are many companies in that space and the sector itself is changing considerably as privacy concerns gain traction.Instead, our focus is on optimizing ads pend. Most businesses allocate ads pend by specific audiences within the confines of segmentation provided by the specific medium. These are often particularly generic with gender, age, geographic region, and interest (as defined by the platform).Our focus in on continuous refinement and monitoring of these parameters to identify tighter micro-audiences within which engagement cost is reduced as a result of higher engagement rates.

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